🇨🇦 Dedicated to Canadian General Contractors & RenovatorsZero Wasted Clicks on $400 Handyman RepairsOptimized for $50k+ Projects
Google Ads & Meta Ads Management for Contractors and Renovators
Google Ads for contractors works when it is built around jobs you want, not clicks. Nano Boost Digital runs Google Ads and Meta Ads for renovation companies across Canada, and tunes campaigns toward booked estimates instead of form fills.
Ad Spend Managed
$3.2M+
Target Ticket
$50k-$250k
Avg Est. Value
$68.5k
DIAGNOSTIC ANALYSIS
Why contractor advertising leaks budget
Someone searching “kitchen renovation” might be planning a $60,000 project or hunting a $400 cabinet fix. You pay the same for both clicks. Three things make this trade unusual:
01 • ATTRIBUTION LATENCY
Long decisions
People research a basement renovation for weeks, so last-click reporting makes good campaigns look weak.
Day 1: DiscoveryDay 28: Estimate Walkthrough
Google Search click3x Meta remarketing$65k Closed
02 • CANADIAN CYCLE
Seasonal pressure
Spring floods the market with competitors, bids rise, and your crew calendar may already be full.
Seasonality Bid Volatility+128% in April
Jan (Pre-book)Spring Bidding WarJun Calendar Full
03 • TICKET VALUE SPREAD
Job-size mismatch
Your best work is a full renovation, but small-repair enquiries fill the inbox.
"Full custom kitchen remodel" ($65k+)BOOKED
INTENT-DRIVEN ACQUISITION
Google Ads for renovation companies
We tune high-intent Canadian search campaigns to exclude tire-kickers and lock in homeowners ready for extensive design-build contracts.
Search campaigns that filter by job size
We separate high-value renovation terms from repair and DIY searches and add negative keywords early. Ad copy states your minimum project type openly. Some clicks are lost that way, on purpose.
Ad • https://yourrenocompany.ca/full-remodels
Full Kitchen & Home Renovations from $45k — Licensed Contractor
Design-build general contractor. We handle structural changes, permits, luxury cabinetry & complete main floor renovations across GTA. Minimum project size $45,000.
Negative Keyword: “free repair DIY” (BLOCKED)Target: $50k+ RemodelsLocal Services Ads, where eligible
Availability depends on trade category and region, so we check what your area supports and run LSAs alongside Search, not instead of it.
✔ GOOGLE SCREENEDTop of Mobile SERP
GC
Precision General Contractors
★ 5.0 (48 reviews) • General Contractor
Direct Phone Lead Qualified$0 Junk Call Refunds Claimed
Call tracking & estimate attribution
Renovation leads often phone. We record which campaigns produce real estimate conversations. A campaign with fewer calls but more booked walkthroughs is the better campaign, and reporting should say so.
RECENT AUDITED CALLS100% ATTRIBUTED
📞 (905) 844-****Real Walkthrough Booked
📞 (506) 857-****Kitchen Design Consult
Campaign: Search_Reno_FullHome_ON
VISUAL DEMAND GENERATION
Meta ads for renovation companies
Google catches people already searching. Meta reaches people just starting to imagine a project.
Creative that shows the work
Before-and-afters, walkthrough clips and finished rooms, using your own photos rather than stock.
Lead forms with deliberate friction
Asking budget range and timeline sends fewer, warmer leads. We weed out people looking for quick weekend repairs before they hit your calendar.
QUALIFICATION GATEWAYFRICTION APPLIED
Project Scope:
Full Main Floor & Kitchen Remodel✔
Expected Renovation Budget:
$60,000 – $100,000+ 🔒
Target Start Date:
Within Next 60-90 Days
Retargeting through long cycles
Someone who viewed your kitchen page last week sees a finished kitchen project now, keeping you in play through a long decision.
1Homeowner checks Website Portfolio
2Day 4: Feed Ad with Client Video Review
3Day 14: On-Site Estimate Walkthrough Booked
VERIFIED CANADIAN CONTRACTOR EVIDENCE
Proof & Real Results
We do not report on impressions or clicks. We report on closed revenue, qualified walkthroughs, and genuine job-site bids.
FEATURED CASE STUDY
Moncton, NB • Fall/Winter Campaign
Moncton Contractor Case Study Result
How a general contractor shifted out of low-margin repair work and dominated high-ticket full-home transformations during Atlantic Canada’s winter slowdown.
ESTIMATES BOOKED
+18
In 90 Days
PIPELINE GENERATED
$420k
Qualified Renos
AVG PROJECT SIZE
$58,000
Strict Filtration
Dave O'Neill
Founder & Master Builder
O’Neill General Contracting, Moncton, NB
O’Neill General Contracting, Moncton, NB
“Before Nano Boost Digital, our sales team was drowning in $500 drywall patch calls while our ad spend evaporated. Within 60 days, Nano Boost tuned our campaigns to major full-home and kitchen additions only. We booked 14 walkthroughs last month with qualified homeowners who actually have the budget.”
✔ Verified Client Review • COR & PROCORE USER
Real Canadian Contractor Ad Implementations
GOOGLE SEARCH CAMPAIGN
High-Intent Keyword Sculpting
Ad copy pre-qualifies minimum spend and blocks search terms like “handyman”, “cabinet latch repair”, or “diy backsplash”.
-handyman -cheap -repair -diy
+“luxury kitchen renovation company”
+“luxury kitchen renovation company”
META CAROUSEL AD
Finished Jobsite Walkthrough
Authentic, raw owner walkthroughs highlighting premium finishes, permit compliance, and on-schedule handoffs.
View-Through Rate: 42% 18 Inquiries / Mo
LOCAL SERVICES ADS (LSA)
Google Guaranteed Presence
Positioned at the absolute peak of mobile search results, capturing phone leads before regular organic listings.
Disputed Leads: 100% credited Cost Per Estimate: $84
CLARITY ON STRATEGY & BUDGETS
Frequently Asked Questions
Straight answers on contractor paid acquisition, attribution lag, and monthly budget pacing.
Work backward from the booked estimates you need monthly and your close rate. We build the budget plan in your free audit instead of quoting a universal figure. Most Canadian renovation contractors operating in medium-to-large metros achieve dependable pipeline flow between $2,500 and $6,000 per month in ad spend.
Search can produce enquiries in the first weeks. Real optimization usually takes a couple of months because the account needs conversion data to discover which specific keywords and postal codes drive closed contracts rather than just initial phone inquiries.
Usually both in different roles: Google for active demand, Meta for awareness and retargeting. If you must pick one, start with Google. High-intent Google Search captures the homeowner with an active structural remodel requirement, while Meta nurtures their consideration cycle over the subsequent 30 days.
We evaluate fit based on project minimums and geographic market capacity. We typically partner with contractors aiming for full remodels, additions, and high-value renovations. [Confirm minimum budget and fee model with Brendon during your audit].
ONE-ON-ONE BUDGET & LEAK AUDIT
Stop Paying for Clicks on $400 Repairs. Let's Fill Your Calendar with High-Value Renovations.
Request your contractor ad audit today. We will analyze your Google Ads search term reports, negative keyword gaps, and Meta retargeting infrastructure to reveal exactly how much budget is leaking into handyman inquiries.
✔ 100% Free Audit & Custom Budget Plan✔ No Retainer Lock-in Required✔ Canadian Market Benchmarks
Request Your 1-on-1 Contractor Ad Audit
Delivered within 24 business hours by Brendon.
CONTRACTOR ACQUISITION GUIDES
Free Educational Resources
TACTICAL COMPARISON
Google Ads vs. Meta Ads for Contractors & Renovators
When to capture active homeowners searching for general contractors versus when to build pipeline via visually immersive Instagram and Facebook video campaigns.
REGIONAL STRATEGY
Google Ads for Small-Town Contractors in Ontario
Navigating low search volumes outside the GTA: geo-fencing cottage country, targeting secondary service corridors, and capturing regional renovation monopolies.
