Google for urgent calls, Meta for prevention and renewals. When a customer finds mice in the kitchen, they go straight to Google Search or call directly from Local Services Ads. Meta is our engine for educating homeowners on preventative perimeter sprays, seasonal inspections, and getting past customers to renew quarterly plans.

Negative keywords and clear service wording in the ad. We maintain a master Canadian negative keyword library that preemptively blocks queries like “free rat poison”, “home remedies for wasps”, “how to trap raccoons”, and rented traps, while our ad copy openly states professional dispatch fees.

Yes, but the mix changes: emergency and seasonal peaks, then recurring-plan and inspection messaging. In spring and summer, we maximize budget on wasp, hornet, and ant emergencies. In late autumn and winter, we pivot seamlessly into attic rodent exclusion, structural mouse-proofing, and commercial food-service recurring contracts.

Yes. Radius-based campaigns handle smaller markets well. We use geo-fenced drive-time radiuses and county-wide cluster targeting so your trucks spend time on high-margin jobs instead of driving across multiple rural townships for unprofitable calls.