FAQ
Nano Digital FAQ
We are dedicated Google Ads experts at Nano. Other marketing agencies only offer Google Ads Management as an additional service & are learning as they go. We have years of experience dedicated to Google Ads, and have generated industry leading knowledge & best practices that will boost your profits.
The best part about working with a small (and highly selective) digital marketing agency is we’re going to take the time to get to know you. Our nuanced approach to relationship building means your Ads will look and sound like your business. Your messaging will stand out, without compromising your authenticity or the clarity of your brand.
While many Google agencies may offer turnkey or packaged solutions, Nano never will. Our ability to develop a custom approach based on your individual goals and conversion points is what sets us far apart from our competition. If you would like more information about how to skyrocket your ROI using Google Ads, please contact us for a free consultation. We would love to show you just how cost-effective properly implemented PPC campaigns can be!
Brendon has over 5 years of experience managing profitable Google Ads campaigns for clients like you. He has created successful campaigns for large national corporations & also for small businesses looking to thrive on a smaller budget. With experience managing over 250 Google Ads accounts under his belt, you can be certain you are in good hands partnering with Nano.
We are Google Ads Certified Experts here at Nano! Brendon and his team must complete yearly certification exams for Google Search, Display, Youtube & Shopping Campaigns, so you can be confident we are utilizing Google's newest features & best practices to drive you results.
Running a Google Ads campaign can be expensive, especially if you don't have a plan. It is very easy to purchase broad keywords and blow your budget without generating a single call or email. Our job is to maximize every dollar you spend and to make sure that you only pay for quality website traffic, leads & sales.
Setting-up and managing an effective Google Ads campaign is not something that can be easily mastered. When you create your own Google Ads campaign you are up against pros who have the knowledge and experience to make their ads rank above yours.
As well, Ad campaigns need constant monitoring. They’re not a one time set it and forget it exercise. The job of a Google Ad specialist goes beyond simply creating a campaign and developing the Ad copy. The specialist will also monitor progress to optimize performance. This is done by reviewing search query reports to identify keywords that need to be eliminated from your campaign. Adding these “negative” keywords ensures you Ad is only triggered for searches relevant to your campaign.
Using an experienced PPC manager means that your campaigns will bring you results sooner, save you time & increase your ROI, while building a long-term pillar of your business’ marketing.
There are No Contracts and No Minimums. We Work Month-to-Month With All Clients and Our Specialists Drive Results With Any Budget. As Well, There Are No Hidden Fees and We Only Charge A Flat Monthly Rate.
No, we offer unlimited campaigns and ad setup, all included in your monthly fee. We do not charge extra for additional campaigns or ad types like some of our competitors.
Our pricing is all inclusive, meaning that we do not charge anything extra to our clients outside of our flat monthly rate. All of the Setup and Maintenance services you see on our Home page & Google Ads Management page are included.
Unlike competitors, we are not restricted by hourly rates. Instead, we do the work necessary to make your campaigns profitable. We also do not take a percentage of your Ad spend and are not incentivized to spend your budget. We spend your budget carefully to bring in quality leads & sales, and we only want you to raise your budget because you see results.
o Conversion Tracking Setup
o Website Visits
o Phone Calls
o Form Submissions
o Unique Conversions
o Online Purchases
o Competitor Ad Analysis & Industry Research
o Keyword Research
o Customized Strategy Tailored to Your Business & Industry
o Campaign Creation
o Search Ads
o Display Ads
o Shopping Ads
o Youtube Ads
o Local Ads
o Creative Ad Design & Ad Copy Creation
o Best In Class Targeting Methods
o Remarketing
o Device Targeting
o Keyword targeting
o Competitor Targeting
o High Intent Audiences
o Geo targeting
All aspects of the account will be reviewed each month to determine what areas can be improved and ensure the campaign is running smoothly. Negative keywords and changes to your keywords will continuously improve results.
Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitability month after month. The manual process of reviewing your account ensures you're not spending too much, and your ads are always shown in the optimal positions to bring in leads/sales. We work hand-in-hand with you and have conference calls each month to ensure we're on the same page with goals & results.
Some key areas for maintenance include:
o Keyword Management -> We identify the keywords that have the highest conversion rates – bringing in the most business and the best sales/leads. These keywords are individually managed to maximize both clicks and profitability. In addition to the top-performing keywords we also continually identify poorly performing keywords to reduce campaign costs and eliminate non-converting traffic.
o Negative Keyword Management -> Through regular monitoring of search queries, we refine your campaigns by excluding keywords that are wasting your budget or that are not targeting the right audience for your business. A well-maintained negative keyword list can save you money and lead to more clicks.
o Continuous Ad Copy creation -> We will set up your Google Ads campaign, create ad copy and configure all settings. Many ad variations will be created and modified to obtain the highest conversion rates possible. All campaigns utilize A/B testing to enhance click-through rates(CTR) and improve sales/leads over time.
o Frequently Upgrading Targeting to Reach Most Relevant Customers
o Bid Management -> We manage your bids on an individual keyword basis. We make sure you’re not bidding too high on keywords that don’t convert to paying customers, or too low on the group of keywords that bring in the bulk of your business.
o Ad Group Structure -> As new, profitable keywords are added to your keyword list they sometimes find themselves in less than perfect ad groups. We continually refine and restructure your ad groups to maximize the efficiency and relevancy of your profitable keywords.
o Maximize ROI Over Time -> Focusing on high click-through rates and traffic volume can cost you a lot of money if it doesn’t result in profitable sales/leads. We focus on conversions and profitability and manage your campaign with that in mind. Our analytics-driven approach means that you’ll be able to see the progress being made every month and make budget/marketing decisions based on hard data.
o Adjust to Changes in Your Business
o New Offerings
o New Target Customers
o Expanding into new locations
o Seasonality
o Promotions
We have managed PPC advertising budgets as low as $100 per month for local businesses. Once we’ve chatted with you about the products or services you offer, your service area, and marketing goals, we’ll be able to suggest a budget that will work for you. And there are no upper or lower limits, you can set a daily or monthly budget according to your needs.
Yes. Whether your business spends $500 or $500,000 per month on advertising, our team is here to help. We have experience bringing in quality leads & sales using smaller ad spends.
We bill you our monthly flat rate separately for managing your Google Ads account. All your Ad costs will be billed directly from Google Ads, usually through automated monthly billing. You will still have full control over your Ad costs and budget, and this can be adjusted for you at any time.
We are available 24/7 for performance meetings & marketing discussions. You will be dealing with 1 contact – a business owner like you who wants to be your partner for the long term & is invested in your success. This includes:
o Weekday and Weekend Support
o Phone, Email and Text Availability
o Emergency Availability
o Travel Availability
Whether you are an individual or an organization, selling products or offering services, have a physical location or just operating online, Nano can make custom advertising plans for you. Brendon has created successful campaigns for large national corporations & also for small businesses looking to thrive on a smaller budget. With experience managing over 250 Google Ads accounts under his belt in many different industries, you can be certain you are in good hands partnering with Nano.
We perform competitor Ad analysis and industry-specific keyword research, to build a customized Google Ads strategy that will give you an edge over your competition. We also provide monthly competitor analysis to see how your Ads are doing against your competitors.
There are a plenty of factors considered to identify lead counts. Our objective is to create a campaign and optimize it to maximize the number of leads/sales you receive with each dollar spent. In other words, we want to bring you as much real business value as possible with your Ads. As a reputable Google Ads service provider, we have had great success running unique campaigns that meet all performance benchmarks.
We promise within the first 2 months you will see:
o Improved Lead Quality: Our PPC campaigns are focused on ROI, meaning delivering a 5-to-1+ return is always our goal.
o Increased Lead Quantity: Developing a long-term relationship allows us to become part of your team and understand your sales goals.
o Business Value Oriented Goals: We'll talk with you every month and also provide a detailed report outlining real business value generated.
Your Ads and those of your competitors are part of a bidding system. You are essentially bidding on keywords that will trigger your Ad to appear in online searches. The top search results on a Google search page are PPC listings, meaning you can generate immediate and high quality traffic to your website.
Our job is to create high ranking Ads that will beat out your competitors for the top Ad spots, therefore generating higher leads and sales. We do this by making your Ad Rank as high as possible, so you are ranking high in the search results without breaking the bank. Google generates your Ad Rank based on two key factors: your maximum bid and the quality score of your Ads.
The quality score is a metric that determines how relevant your Ad is. This is determined by many factors including the keywords, the Ad copy, the landing page, the click-through ratio and more. The higher the quality score, the better odds that your Ad will be shown first. Our top priority at Nano is using our best practices to get this quality score as high as possible.
1) Do the Research -> We start by taking the time to understand your business, your goals, your existing digital marketing plan, and your competitors. Then we’ll recommend a digital advertising strategy that will get you the most bang for your buck.
2) Start Small To Find What Works -> Instead of throwing your money at a wall to see what sticks, we start small and use competitor and industry research to inform our decisions. We continuously test in the beginning to see what works using minimal spend.
3) Grow When We See Results
4) Continuously Optimize & Improve -> Your Ads are active, what next? That’s just the beginning. The digital environment is constantly evolving, so your online advertising campaigns need to evolve too. Every week, our team manually monitors progress towards your goals, making use of the most recent data and platform features to optimize for the best results within your budget.
Our account maintenance is the first line of defense against anything that could limit the performance of your Google Ads campaigns. We perform regular maintenance on your account to ensure settings are optimal and the ad creatives are always up to date, so you can rest assured that your account always in tip-top shape.
There are many ways to measure the success of your Google Ads campaigns, here are some of the success metrics you will see on your monthly reports:
o Real Business Value Generated
o Results Vs Competition
o Return On Ad Spend
o Number of Sales/Leads from Ads
o Cost per Sale/Lead
o Website Visits & Impressions
1) Call Us Today & Tell Us About Your Business.
2) We Perform Competitor Research, Setup Your Account & Create Your Ads.
3) Receive Detailed Monthly Reports With All The Success Metrics That Matter To You.
4) We Optimize Your Ads Over Time To Maximize Your Return On Investment.
FAQ
Google Ads FAQ
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads allows advertisers to choose specific goals for their Ads, like driving phone calls or website visits.
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an Ad if someone clicks on it. Google Ads is the most popular Pay Per Click platform accounting for almost 90% of all PPC spend.
Search for one of your products or services on Google and see what comes up. Do you see advertisements for your competitors at the very top? If so, that makes sense. More and more companies are deciding to invest in Google Ads because search engines have become an integral part of the modern consumer’s buying journey. It is also because Google Ads is among the most profitable advertising platforms on the internet.
Google Ads is the #1 source of internet advertising that will grow your business online. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads, and you only pay when someone clicks on your Ads. We give you the freedom to run your business while we grow it for you & increase your sales from the internet.
Some key features include:
o You only pay for performance.
o You set the budget and control costs.
o Highly targeted marketing reduces wasted spend.
o We can show you results quickly.
o High returns
o Google Ads can inform your other marketing efforts.
o Google Ads convert 50% better than organic search results
o Average ROI is 200% on Google Ads campaign spending or 2 to 1
o 63% of people have clicked on a Google ad
o 90% of internet users see Google display ads worldwide
o 50% of users can’t tell the difference between a paid ad and an organic listing
o Google controls about 75% of search share worldwide
o 63,000 searches get processed by Google each second
o 35% of users purchase a product within 5 days of searching for it on Google
Google Ads works by displaying your Ads when people search online for the products and services you offer. By leveraging smart technology, Google helps get your Ads in front of potential customers at the exact moment they’re ready to take action. Once your Ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your Ad, like clicking on it or calling your business.
Creating online Ad campaigns with the help of Nano will allow you to promote your product at the perfect moment during your target market’s buying journey: when they are searching for exactly what you offer.
See Google Ads Official FAQ here.
Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your Ad, like clicking to visit your website or calling your business. With Google Ads, there is no minimum spend requirement and you can stop your Ads anytime.
You will only pay for qualified sales opportunities (clicks), which will allow us to continuously optimize the use of your budget to achieve the best possible return on investment. This is the exact challenge Nano was made for.
You will have a much better understanding of your clients’ general purchasing behaviors, their demographic information, what piques their interest, what they search for, and which messages resonate with them. When you work with Nano, you’ll get results, but you’ll also understand key information that can help you grow your business well into the future.
By launching Google Ads campaigns with Nano, our clients have found the answers to a number of common questions:
o How are users searching for my products and services?
o Which keywords should I target with my Google campaign?
o What kind of budget should I allocate to Google advertising to hit my profit goals?
o How can I make my business visible immediately?
o How can I measure and optimize the impact of my online marketing?
To help you answer these questions, Nano is guided by a single mission: to place your business in front of the right audience, at the right time, with the right message, for the right price. When all of these objectives are achieved, you’ll be able to maximize your return on investment. However, managing all of these variables on an ongoing basis without a full-time Google Ads specialist can be a complex task.
o Search Ads -> There are Billions of searches per day on Google. We use Search ads to make sure customers see your business first when actively looking for what you offer, whether you are B2C or B2B. Stay above your competition, provide useful information about your business, and receive leads directly from your Ads.
o Display Ads -> We use Display Ads (found on Email, Websites & Youtube) to reach bottom-of-the-funnel customers who are actively looking to purchase your product. We can target customers who have previously visited your website and did not convert, customers who are actively looking for your product with high intent to buy, and even customers who have visited competitor websites.
o Shopping Ads -> We use Shopping Ads to increase online sales directly from ads. Reach the right customers at the right time, when they are actively looking to purchase what you sell. We show your products to customers before your competition, while displaying important information such as pricing, product images and your business name.
Nano offers professional Google Shopping Management services, including Google Shopping feed management, bid management, bid strategy refinement, and campaign optimization. Rest easy knowing your Google Shopping campaigns are in the hands of professional eCommerce marketing experts. Nano's Google Shopping Campaigns are proven to sell more product with less spend, stretching your advertising budget in the perpetual quest for maximum ROI.
o Local Ads -> We use Local Campaigns to grow business at your physical location. Reach local customers who live close by to your store, when they are actively searching for what you offer. Also appear above your competition across Google Search, Google Display and Google Maps. We bring you more in-store sales by increasing Google My Business traffic, phone calls, direction requests and store visits.
o YouTube Video Ads -> YouTube video advertising is a form of digital advertising where you pay to have your ads shown before or during videos watched on YouTube. Since YouTube is owned by Google, YouTube ads are run through the Google Ads platform.
Video ads are the most appealing type of advertising asset. It is a great way to make a genuine connection with potential customers. Video ads have a very profound branding effect and can create brand recognition. Your video Ad will play before appropriate YouTube videos, and may also be suggested in the sidebar of the website’s search and watch pages. One of the best things about using YouTube video ads is that we can target specific audiences by topics, interests, and demographics like age group and gender. We can also target specific YouTube channels that are related to your business.
Conversion tracking is the process of tracking calls, lead form submissions, website visits & other actions taken on your website that come directly from Ads. This is important because without analyzing this data, you might not get the right traffic for your website. Our team ensures measuring and tracking all performance coming from Ads to visualize success and re-optimize your account moving forward. Without the right data, optimizing a PPC campaign would just be a shot in the dark. One of the initial things we do is to make sure conversion tracking is set up properly, giving us all the data we need to optimize your account.
Remarketing Ads by Google exclusively target people who have previously visited your website or mobile app. These Ads remind users to return to your website by gently prompting them with relevant Ads. These Ads can result in a high conversion rate by giving users another opportunity to purchase your product or use your service. We use these Ads to improve ROI and increase conversions by marketing to potential customers who have already visited your website.
o Broad Match Keywords
o Not Enough Ad Groups & Ads
o Bad Ad Copy
o Improper Conversions Tracking Setup
o No Optimization Score Maintenance
o Poor Targeting Methods
o Constant Major Changes
o Poor Budget Optimization
o No Use of Display, Shopping or YouTube
o No Use of Advanced Features like Remarketing, Ad Extensions or Dynamic Ads
We Have the Experience to Turn Every Dollar You Invest Into Multiple Dollars of Profit.
Testimonials
We Want To Be Your Partner!
See What Our Current Partners Are Saying About Us.
Testimonials
We Want To Be Your Partner!
See What Our Current Partners Are Saying.
How We Work
Know Our Process!
01 
Call Us Today & Tell Us About Your Business
02 
We Perform Competitor Research, Setup Your Account & Create Your Ads
03 
Receive Detailed Monthly Reports With All The Success Metrics That Matter To You
04 